Article NO. 1

General theory of cultures' consequences on international tourism behavior

Arch G. Woodside, Shih-Yun Hsu, Roger Marshall
Journal of Business Research 64 (2011) 785–799

 
Free Download iranheritagetours-Article.png

 

a b s t r a c:
tNational cultures represent complex configurations of values rather than a collection of distinct individual value dimensions. This presentation applies qualitative (configural) comparative analysis (QCA/CCA) to consider how cultural recipes—complex configurations of national culture affect international experiential behavior. The QCA method focuses on considering asymmetric relationships—reporting conditions that are sufficient (but not necessary) to cause an outcome condition (e.g., high-dollar expenditures). Using measures of consistency and coverage the QCA method provides estimates of how well alternative configurative models explain behavior rather than relying on symmetric data analysis methods (correlations and multiple regression). The method includes the use of Hofstede's country value scores with data from group-level and sub-group (by age and prior consumption experience) exit survey responses of visitors to Australia from 14 Asian, European, and North American countries. The analysis applies QCA software (www.fsQCA.com) and the presentation includes XY plots of country-level value configurations and group-level consumption for total visit expenditures, length of visit, shopping behavior, and group touring behavior.

 

www.Iranheritagetours.com


Packages
Iran 8-Day Tour
Iran 8-Day Tour
8/23/2018 5:52:54 PM
Iran 14-Day Tour
Iran 14-Day Tour
8/23/2018 5:16:09 PM
Iran 15-Day Tour
Iran 15-Day Tour
8/23/2018 4:31:26 PM
Iran 23-Day Tour
Iran 23-Day Tour
1/19/2018 2:39:07 AM
Hidden Persia (16-Day) Tour
Hidden Persia (16-Day) Tour
1/19/2018 2:36:36 AM