Article NO. 6
Developing and Testing a Model Predicting Behavioral Intentions of Travelers

Robin Nunkoo, Yashill Raj Ittoo
Proceedings of 21st International Business Research Conference
10 - 11 June, 2013, Ryerson University, Toronto, Canada, ISBN: 978-1-922069-25-2
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a b s t r a c:
The purpose of this research is to investigate the relationship between information search behavior, destination image and future behavioral intentions of tourists. A questionnaire was designed, pretested and administered to a sample of 150 tourists visiting Mauritius. Results indicated that online information search significantly impacted on offline information search which was also found to be a significant predictor of destination image. Destination image attributes and offline information search significantly predicted future behavioral intentions of tourists. The research retained four hypotheses out of six. The findings can support the development and formulation of tourism and travel strategies to enhance and improve communication and marketing efforts with the aim to diversify the tourism industry of Mauritius.

 

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